![]() They have power sockets and ports required for the electronic gadgets, a storage area for the stationaries, new seating positions and 18-inch television screens. Singapore Airlines Business Class – They are mostly suitable form business travellers and provide a middle ground between luxury and productive efficiency.Luxury leather and woods are used in making the seats and this provides a rich ambiance. Singapore Airlines First Class - They provide 24 inch television screens with touch controls for the passengers, there is in-flight lighting, some control units for the passengers, wide seats and foldable beds.There is a folding bed and blinders for privacy. There is also a TV mounted on the wall for the viewing pleasure of the passengers. It is a luxury segment and consists of chairs with Italian leather and wide armrests. It consists of separate compartments which has walls and doors. Suites – It is available only on Airbus A380-800. ![]() Some of the service classes offered by Singapore Airlines are: The main product and service strategy in its marketing mix is to offer comfortable flights and related services to its customers. ![]() Singapore Airlines, based out of Singapore, is a leader in the airline industry, having a global footprint in terms of the destinations it serves. Singapore Airlines is one of the finest airlines in the world, known for its high quality service and classy experience of flying. The product strategy and mix in Singapore Airlines marketing strategy can be explained as follows:
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |